• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Pearson Communications

Legal Directories Consultant

  • Services
  • Lloyd Pearson
  • Blog
  • Subscribe
  • Contact

October 23, 2018

Internet Brands Renames Legal Division Martindale-Avvo

The world’s largest legal directory publisher, Internet Brands, has renamed its legal division “Martindale-Avvo” in a move that comes six months after it completed its acquisition of leading US lawyer directory Avvo.

In an announcement today, Internet Brands said that the new names reflects the integration of Avvo into its existing portfolio of legal products, which it says now amounts to the world’s largest legal marketing network with 25+ million monthly visitors.

Previously, the network was known as The Martindale Legal Marketing Network.

Internet Brands’ key products are now Avvo, Martindale-Hubbell, Nolo, and Ngage, the latter a lead conversion software system.

All will continue to operate as separate brands under the Martindale-Avvo umbrella.

Internet Brands acquisition of Avvo, which completed in March 2018, made headlines when it was announced, surprising some who had thought that Avvo’s ultimate goal was a stock market listing.

That deal brought Avvo into the Internet Brands fold, joining an expanded roster of online legal products, which as well as the storied Martindale Hubbell (acquired in 2013) incudes Nolo (acquired 2011), Total Attorneys, Lawyers.com, Attorneys Locate, AllLaw.com, DisabilitySecrets.com, and DivorceNet.com.

Internet Brands has risen spectacularly in recent years, only entering the legal industry in 2010 after making its name in other sectors such as automotive (Cars Direct) and health (Web MD).

The El Segundo, California-headquartered company, which also runs sites like apartmentratings.com and frugaltravelguy.com, was founded in 1998 and acquired by private equity giant KKR in 2014 from Hellman & Friedman for $1.1 billion.

Share the post "Internet Brands Renames Legal Division Martindale-Avvo"

  • Facebook
  • LinkedIn
  • Twitter
  • Email

Filed Under: Legal Directories, Legal Marketing, Legal Media, Legal Publishing Tagged With: Avvo, Internet Brands, Martindale-Hubbell, Nolo

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

Contact me

Reader Interactions

Trackbacks

  1. Legal Directories & Media: 2018 Review – Pearson Communications says:
    December 20, 2018 at 3:11 pm

    […] in the year, Internet Brands renamed its legal division “Martindale-Avvo”, a name that references the integration of its two biggest directory […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Subscribe

Recent Posts

  • Improve Legal Directory Submissions With Active Sentences
  • Lawdragon Names World’s Top 100 Legal Consultants for 2022
  • New Private Equity Firm Comes in for Best Lawyers
  • Which Lawyers Shouldn’t Bother With Legal Directories?
  • Lawdragon – Top 100 Legal Consultants 2021

Tags

Above The Law AccessSolicitor ALM American Lawyer Avvo Benchmark Awards Benchmark Litigation Best Lawyers Bloomberg British Legal Awards BTI Chambers & Partners Euromoney FindLaw FT Innovative Lawyers IFLR IFLR1000 Incisive Media International Law Office Internet Brands Law360 Law Business Research LawDingo Lawdragon Law Firm Media Professionals LawPath Lawyers.Com Legal 500 Legal Business Legalease Legal Marketing Association Legal Media Group Legal Week Lexis Nexis Lexpert Martindale-Hubbell National Law Journal Nolo Practical Law Company RSG Consulting Super Lawyers The Lawyer Thomson Reuters US News Vault

Footer

Contact

lloyd@pearsoncomms.com
+44 1273 607 227

About

International legal directories consultant

Follow

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 · 393 Communications Ltd · All Rights Reserved