Put the kettle on, this is going to be a long one. In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much …
BTI
BTI Brand Elite 2018
Jones Day, Skadden, Latham & Watkins, Dentons, and DLA Piper take the top five spits in BTI’s latest survey of law firm brand power. 14 firms moved up in …
An Introduction to Legal Directories
I recently contributed an article to the 2018 edition of a publication called Leaders in Legal Business. The piece is an introduction and broad overview of …
What is The Return on Investment For Legal Directories?
A question that has dogged legal directories since their inception is the issue of whether they represent a good return on investment. In the jargon-fueled …
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Legal 500 Set To Release Major Client Survey
Law firm client surveys are big these days. The likes of BTI and Acritas have carved out strong names conducting extensive surveys of buyers of legal services …
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