Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …
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FT Innovative Lawyers
Legal Directories & Media: 2018 Review
Put the kettle on, this is going to be a long one. In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much …
An Introduction to Legal Directories
I recently contributed an article to the 2018 edition of a publication called Leaders in Legal Business. The piece is an introduction and broad overview of …
2017 Review – Legal Directories & Media
How Important Are Directories? For some clients, quite important. One bank insisted that its customers use only firms highly rated by the …
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FT Innovative Lawyers North America 2017: Entries Open
Innovation? You might be sick of hearing the word, but the FT Innovative Lawyers awards remains one of the benchmark recognitions for forward-thinking law …
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