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Legal Directories Consultant

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Legal Directories Consultancy

Not getting the rankings you deserve?

Need help writing, reviewing, or editing your submissions?

Unsure how to position your practice?

Confused by all the directories out there?

Or do you need insight into how the directory research process works?

I can help.

My focus is legal directories.

I help law firms raise their profile among organizations that rank, analyze, measure, and write about lawyers – directories, rankings, lists, and awards.

I work with lawyers to identify the interesting features, strengths, and characteristics of their practices.

Then I present firms effectively and persuasively to target directories and publications.

The main things I do:

Submissions

  • Write new submissions for the key legal directories, awards, and surveys
  • Review and edit firm submissions

 

Best Practice

  • Resources to help with all aspects of a directories program
  • Advice on how to spend your advertising budget

 

Training

  • Presentations/Q+A sessions on effective legal directories management
  • Help law firm marketing departments organize a directories program

 

Interviews

  • Pre-interview lawyer coaching and preparation

 

Communications

  • Analyze law firm directory performance
  • Prepare directory results announcements for external and internal use

 

Advice

  • Fast response to questions about directories, surveys, and awards
  • “24/7/365” international service to clients in every time zone

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Legal Marketing

Directories work is my focus, but I offer experience in related areas of legal marketing such as external and internal communications; benchmarking reports and competitor analysis; and copy for websites and brochures.

 

Worldwide Clients

Since 2008 I have advised 200 law firms and 3,000 lawyers in 100 countries in every legal practice area.

Most of my clients are business law firms, ranging from large international firms with offices in multiple countries to independent, national firms and boutiques.

 

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Contact

lloyd@pearsoncomms.com
+44 1273 607 227

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International legal directories consultant

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