Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …
[Read more...] about How to Write Litigation Matter Descriptions
Euromoney
New to Legal Directories? How to Send a Submission
For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, …
[Read more...] about New to Legal Directories? How to Send a Submission
Should Law Firms Pay for Legal Directory Profiles?
Legal marketers have been hit with increases in the cost of their Chambers profiles recently – the effect of new ownership at the publisher starting to …
[Read more...] about Should Law Firms Pay for Legal Directory Profiles?
Euromoney Acquires The Deal and BoardEx
A large deal in the legal media and rankings business that was announced just before Christmas, and is set to close in early 2019. London-based Euromoney …
[Read more...] about Euromoney Acquires The Deal and BoardEx
Legal Directories & Media: 2018 Review
Put the kettle on, this is going to be a long one. In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much …