Use more active verbs and fewer passive ones to boost directory submissions. Greater use of the active tense will make your entries easier to read and help …
[Read more...] about Improve Legal Directory Submissions With Active Sentences
IFLR1000
Which Lawyers Shouldn’t Bother With Legal Directories?
15 types of lawyer who should consider whether legal directories is the right way to market their practice. Part two – Which Lawyers Should Work With Legal …
[Read more...] about Which Lawyers Shouldn’t Bother With Legal Directories?
Cut the Fluff: Succeeding with Legal Directories in 2020
Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …
[Read more...] about Cut the Fluff: Succeeding with Legal Directories in 2020
How to Write Litigation Matter Descriptions
Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …
[Read more...] about How to Write Litigation Matter Descriptions
New to Legal Directories? How to Send a Submission
For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, …
[Read more...] about New to Legal Directories? How to Send a Submission