15 types of lawyer who should consider whether legal directories is the right way to market their practice. Part two – Which Lawyers Should Work With Legal …
[Read more...] about Which Lawyers Shouldn’t Bother With Legal Directories?
IFLR1000
Cut the Fluff: Succeeding with Legal Directories in 2020
Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …
[Read more...] about Cut the Fluff: Succeeding with Legal Directories in 2020
How to Write Litigation Matter Descriptions
Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …
[Read more...] about How to Write Litigation Matter Descriptions
New to Legal Directories? How to Send a Submission
For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, …
[Read more...] about New to Legal Directories? How to Send a Submission
Should Law Firms Pay for Legal Directory Profiles?
Legal marketers have been hit with increases in the cost of their Chambers profiles recently – the effect of new ownership at the publisher starting to …
[Read more...] about Should Law Firms Pay for Legal Directory Profiles?