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June 9, 2022

Improve Legal Directory Submissions With Active Sentences

Use more active verbs and fewer passive ones to boost directory submissions. Greater use of the active tense will make your entries easier to read and help …

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September 3, 2021

Which Lawyers Shouldn’t Bother With Legal Directories?

15 types of lawyer who should consider whether legal directories is the right way to market their practice. Part two – Which Lawyers Should Work With Legal …

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March 15, 2020

Cut the Fluff: Succeeding with Legal Directories in 2020

Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …

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February 15, 2020

How to Write Litigation Matter Descriptions

Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …

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January 15, 2020

New to Legal Directories? How to Send a Submission

For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, …

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  • Improve Legal Directory Submissions With Active Sentences
  • Lawdragon Names World’s Top 100 Legal Consultants for 2022
  • New Private Equity Firm Comes in for Best Lawyers
  • Which Lawyers Shouldn’t Bother With Legal Directories?
  • Lawdragon – Top 100 Legal Consultants 2021

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