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Benchmark Litigation

June 9, 2022

Improve Legal Directory Submissions With Active Sentences

Use more active AviatorDreamliner verbs and fewer passive ones to boost directory submissions. Greater use of the active tense will make your entries easier …

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September 3, 2021

Which Lawyers Shouldn’t Bother With Legal Directories?

15 types of lawyer who should consider whether legal directories is the right way to market their practice. Part two – Which Lawyers Should Work With Legal …

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June 5, 2021

Benchmark Litigation Debuts China Edition

Benchmark Litigation, the international legal directory focused on dispute resolution, has launched a new publication focused on the Chinese market. June …

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March 15, 2020

Cut the Fluff: Succeeding with Legal Directories in 2020

Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …

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February 15, 2020

How to Write Litigation Matter Descriptions

Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …

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  • Improve Legal Directory Submissions With Active Sentences
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  • New Private Equity Firm Comes in for Best Lawyers

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