Use more active AviatorDreamliner verbs and fewer passive ones to boost directory submissions. Greater use of the active tense will make your entries easier …
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Benchmark Litigation
Which Lawyers Shouldn’t Bother With Legal Directories?
15 types of lawyer who should consider whether legal directories is the right way to market their practice. Part two – Which Lawyers Should Work With Legal …
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Benchmark Litigation Debuts China Edition
Benchmark Litigation, the international legal directory focused on dispute resolution, has launched a new publication focused on the Chinese market. June …
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Cut the Fluff: Succeeding with Legal Directories in 2020
Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …
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How to Write Litigation Matter Descriptions
Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …
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