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March 15, 2020

Cut the Fluff: Succeeding with Legal Directories in 2020

Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …

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February 16, 2018

An Introduction to Legal Directories

I recently contributed an article to the 2018 edition of a publication called Leaders in Legal Business. The piece is an introduction and broad overview of …

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February 15, 2016

LMA, LFMP Embark on Directories & Submissions Survey

Two industry groups that represent the legal marketing industry – the Legal Marketing Association and Law Firm Media Professionals – have embarked upon a …

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February 25, 2015

LMA Vancouver Chapter Tackles Legal Directories

I am pleased to be speaking on a panel session organized by the Vancouver chapter of the Legal Marketing Association. “Set Yourself up for Success with …

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October 14, 2014

Legal Directories Need To Rank By Value

The biggest challenge for legal directory publishers is finding a way of highlighting those lawyers that are right for you and your business. Not just “the …

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