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April 6, 2018

Avvo Founder Mark Britton to Leave Company Following Sale

Legal directory trailblazer Mark Britton has announced he is to leave Avvo, the pioneering find-a-lawyer company he founded over 10 years ago, in the wake of its recent sale to online giant Internet Brands.

In a note to his staff, which was posted on LawSites, Britton explained that he had intended to stay on after the acquisition to integrate Avvo with Internet Brands’ other legal sites, but felt that the process would take longer than expected, and believes he is ready for one more challenge in his career.

A group of other senior Avvo executives, including general counsel Josh King, chief financial officer Monica Williams, chief product officer Sachin Bhatia, and chief technology officer Kevin Goldsmith, plan to leave the company at the same time.

Britton was one of the founders of Avvo back in 2006, a company he started after leaving his position as general counsel of Expedia, the internet travel booking site.

Avvo grew quickly in the years after its launch, attracting a large amount of venture capital investment and innovating constantly along the way – reshaping from more of a classic directory in its early days to a rich hive of legal information and services.

Not everyone was happy, of course.

Always on the side of consumers of legal services, Avvo often had to fend off lawsuits from lawyers aggrieved at its ranking system.

But Avvo soon became the largest US lawyer directory, and one of the most heavily trafficked legal websites – with 100 million annual visits to its sites and listings of more than a million US lawyers.

Britton himself was a prominent figure, but never aloof in a corporate way, often giving interviews to local reporters, bloggers, podcasters, and those who shared his passion for legal marketing.

Commentator Bob Ambrogi reckons “no individual has been more directly responsible for disrupting the legal industry over the past decade than Mark Britton.”

What Britton’s next move is we will have to wait and see, but he has an impressive track record of building businesses and is well connected in the online and legal world.

Photo: from Avvo

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Filed Under: Legal Directories, Legal Events, Legal Marketing, Legal Media, Legal Publishing Tagged With: Avvo

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

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  1. Justia Adds Ratings and Peer Reviews to Lawyer Directory – Pearson Communications says:
    April 12, 2018 at 12:12 pm

    […] by Internet Brands after Avvo was acquired at the start of 2018, although Avvo founder Mark Britton recently announced that he was not staying on to manage Avvo’s integration into its new […]

    Reply
  2. Legal Directories & Media: 2018 Review – Pearson Communications says:
    December 20, 2018 at 3:17 pm

    […] founder Mark Britton, a tireless advocate for consumer choice and the power of legal directories, stepped aside shortly after the acquisition, and has hinted at another “big job” but who knows what that will be. […]

    Reply

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