Two industry groups that represent the legal marketing industry – the Legal Marketing Association and Law Firm Media Professionals – have embarked upon a detailed survey in order to evaluate the resources that law firms use to submit for legal directories, and improve the management of law firm submissions.
The survey, named “An Independent Study of the Usage, Effectiveness and Perceptions of Law Firm Submissions” is being conducted for the Legal Marketing Association by the research organization, BTI Consulting.
Aimed at in-house legal marketers mainly in the US and Canada, BTI has said the survey’s goals are to:
- Define resources used to manage law firm submissions
- Develop reference points for spending and resource allocation
- Benchmark best practices for using submissions as a tool both inside and outside the firm
Among the questions asked on the survey are:
- How many submissions do you prepare annually?
- How many submissions do you create annually for each of the following? (Chambers
Legal 500, Super Lawyers, Best Lawyers, IFLR, Law 360, American Lawyer Media (ALM), Lexpert, Benchmark Canada, other)
- Do you have staff solely dedicated to submissions?
Respondents are also asked to rank the effectiveness of each of the above publications on a 1-10 scale, indicate whether they plan to increase or decrease the number of submissions they produce, and estimate how much they think in costs (in dollars) to produce a submission.
The research findings are due to be released at the next LMA conference in April 2016.