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February 15, 2016

LMA, LFMP Embark on Directories & Submissions Survey

2016-February-Austin TexasTwo industry groups that represent the legal marketing industry – the Legal Marketing Association and Law Firm Media Professionals – have embarked upon a detailed survey in order to evaluate the resources that law firms use to submit for legal directories, and improve the management of law firm submissions.

The survey, named “An Independent Study of the Usage, Effectiveness and Perceptions of Law Firm Submissions” is being conducted for the Legal Marketing Association by the research organization, BTI Consulting.

Aimed at in-house legal marketers mainly in the US and Canada, BTI has said the survey’s goals are to:

  • Define resources used to manage law firm submissions
  • Develop reference points for spending and resource allocation
  • Benchmark best practices for using submissions as a tool both inside and outside the firm

Among the questions asked on the survey are:

  • How many submissions do you prepare annually?
  • How many submissions do you create annually for each of the following? (Chambers
    Legal 500, Super Lawyers, Best Lawyers, IFLR, Law 360, American Lawyer Media (ALM), Lexpert, Benchmark Canada, other)

  • Do you have staff solely dedicated to submissions?

Respondents are also asked to rank the effectiveness of each of the above publications on a 1-10 scale, indicate whether they plan to increase or decrease the number of submissions they produce, and estimate how much they think in costs (in dollars) to produce a submission.

The research findings are due to be released at the next LMA conference in April 2016.

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Filed Under: Legal Awards, Legal Directories, Legal Events, Legal Marketing, Legal Media, Legal Publishing, Legal Surveys Tagged With: American Lawyer, Benchmark Litigation, Best Lawyers, Chambers & Partners, Euromoney, IFLR1000, Law Firm Media Professionals, Law360, Legal 500, Legal Marketing Association, Lexpert, Super Lawyers

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

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  1. What is The Return on Investment For Legal Directories? | Markle Comunicação e Marketing Jurídico says:
    January 11, 2017 at 6:59 pm

    […] do so, they brought in research organization, BTI Consulting, which conducted a survey into directories, and the results were presented at the LMA annual conference in Austin […]

    Reply

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