Mean Girls star Lindsay Lohan is the face of a new advert from legal directory lawyer.com.
The well-crafted 40-second clip features Lohan self-deprecatingly recalling her numerous legal troubles, while encouraging viewers to turn to lawyer.com to find an attorney if they find themselves in hot water.
The ad has been a hit online, with the likes of Buzzfeed, Cosmopolitan, and Fox, helping to spread the clip far and wide.
In fact, I can’t recall a legal directory advert ever having had the same impact.
Avvo ran a slick video advertising campaign in 2015-16, while Chambers and Legal 500 were referenced in a 2015 TV advert promoted by UK law firm Irwin Mitchell.
All good news for lawyer.com (not to be confused with lawyers.com, which is linked to Martindale Hubbell), which is one of those directories that gets lots of traffic, but perhaps hasn’t been as well known in the past as other consumer focused directories.
Set up in 2009 by Gerald Gorman, the New Jersey-based site features a comprehensive directory of 2 million+ lawyer listings.
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