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December 2, 2015

LFMP DC Hosts Chambers USA Editor

Capitol, DCLaw Firm Media Professionals, the US membership organization for law firm public relations and communications staff, held a lunch yesterday in Washington with Chambers USA editor Laura Mills.

Among the nuggets of advice for law firm marketers engaged with legal directories:

  • Laura Mills announced to the US audience that the submission client reference limit had increased to 20. See more here on this
  • Matter confidentiality should be marked clearly and unambiguously. See more here on this
  • Keep practice overviews short
  • Be honest in your submissions, as Chambers will catch you out if you have bent the truth too much
  • Don’t badger the research staff for extensions, particularly for references – which should be sent in on time
  • In-house marketers should not give contact information for the Chambers researchers to the firm’s clients, as the clients will sometimes send in a quote, but Chambers would prefer to speak to clients on the phone and have a more natural conversation

And, finally:

"Clarity and brevity are the soul of a good Chambers submission," – Laura Mills, @ChambersGuides, #LFMPinDC

— Erika Spencer-Iwai (@erikajspencer) December 1, 2015


Pictured: Capitol Building, Washington, taken by Lloyd Pearson in 2008

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Filed Under: Legal Directories, Legal Events, Legal Marketing, Legal Media Tagged With: Chambers & Partners

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

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