• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Pearson Communications

Legal Directories Consultant

  • Services
  • Lloyd Pearson
  • Blog
  • Subscribe
  • Contact

March 9, 2015

LFMP Assembles Survey Committee

2015-March-Committee
After floating the idea last year, the Law Firm Media Professionals Group has assembled a committee of law firm media relations executives to determine a collective response to the flood of surveys that has washed across the legal market in recent years.

As I blogged about at the time, I tend to shudder when I hear the word, committee.

An “approved response” conjures up images of the Chinese Politburo or one of those interminable bar association talking shops.

On the other hand, there’s some smart people on the committee – some are friends and clients – and I’m sure they will help out fellow marketers creaking under the weight of this stuff.

Prior to freelancing, I worked in-house at two large law firms, and I have immense sympathy for overworked marketers and PR folk who have to triage the daily deluge of requests from a myriad of organizations seeking to have law firms firm engage with their survey, ranking, supplement, or article.

Some marketers figure out for themselves what is worth pursuing, and what isn’t, but I guess for firms with s smaller staff, or the more generalist marketer who isn’t as close to the minutiae of the legal media, I can see the value in heading over to the LFMP for their view on whether a particular survey or organization is credible.

In the old days, law firm marketers used to head to the LMA listserv groups, and some of the same conversation now takes place at the excellent Legal Marketers Extraordinaires group on Facebook.

With the LFMP in the mix, there’s more information to help people out, and that’s no bad thing.

The ABA Journal recently ran a piece with more on the LFMP survey committee.

The full members of the LFMP Survey Committee:

Michael Bond, Blattel Communications
Kimberly Brooks, Baker Botts
John Castro, Weil Gotshal
Josh Epstein, DLA Piper
Abigail Fairman, Richards Kibbe & Orbe
Thomas Freeman, Cooley
Arielle Lapiano, Paul Hastings
Lawrence Martinez, Manatt Phelps
Richard Pinto, Shearman & Sterling
Christopher Rieck, McDermott Will & Emery

Share the post "LFMP Assembles Survey Committee"

  • Facebook
  • LinkedIn
  • Twitter
  • Email

Filed Under: Legal Awards, Legal Directories, Legal Events, Legal Marketing, Legal Media, Legal Publishing, Legal Surveys Tagged With: Law Firm Media Professionals

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

Contact me

Reader Interactions

Trackbacks

  1. Feeding the Survey Monster - 393 Communications says:
    May 20, 2015 at 11:29 am

    […] three are also involved in an initiative organized by the Law Firm Media Professionals Group to form a committee of law firm media relations […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Subscribe

Recent Posts

  • Improve Legal Directory Submissions With Active Sentences
  • Lawdragon Names World’s Top 100 Legal Consultants for 2022
  • New Private Equity Firm Comes in for Best Lawyers
  • Which Lawyers Shouldn’t Bother With Legal Directories?
  • Lawdragon – Top 100 Legal Consultants 2021

Tags

Above The Law AccessSolicitor ALM American Lawyer Avvo Benchmark Awards Benchmark Litigation Best Lawyers Bloomberg British Legal Awards BTI Chambers & Partners Euromoney FindLaw FT Innovative Lawyers IFLR IFLR1000 Incisive Media International Law Office Internet Brands Law360 Law Business Research LawDingo Lawdragon Law Firm Media Professionals LawPath Lawyers.Com Legal 500 Legal Business Legalease Legal Marketing Association Legal Media Group Legal Week Lexis Nexis Lexpert Martindale-Hubbell National Law Journal Nolo Practical Law Company RSG Consulting Super Lawyers The Lawyer Thomson Reuters US News Vault

Footer

Contact

lloyd@pearsoncomms.com
+44 1273 607 227

About

International legal directories consultant

Follow

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 · 393 Communications Ltd · All Rights Reserved