• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Pearson Communications

Law Firm Communications Consultant

  • Services
  • Lloyd Pearson
  • Blog
  • Contact

April 6, 2016

Legal Directories: Conference Season

Chicago SkylineFor legal marketers involved with legal directories and surveys, three events coming up in the next month should be of interest.

Firstly, there are two directories-themed sessions at the annual Legal Marketing Association conference in Austin, Texas, from April 12-13 2016.

In “Quantifying and Driving the ROI in Legal Directories and Awards Submissions”, the presenters – Benjamin Greenzweig from Momentum and Arielle Lapiano of Paul Hastings – will reveal the results of research conducted by the LMA and Law Firm Media Professionals into how much time and effort law firms spend on legal directories.

That session, on day two of the conference, is followed by “Maximizing Directory & Awards Efforts: How to Create Better Submissions, Leverage Rankings, and Repurpose Matters” – in the words of the organizers, a “hands-on workshop featuring a set of top five tips from four directories about what it takes to get better results on submissions”

The second panel features Laura Mills, Chambers USA editor, Cindy Larson from Super Lawyers, and consultant Marsha Redmon.

The day after the LMA conference, I’ll be heading to Chicago (pictured) to speak at a directories seminar organized by the Legal & Professional Services Council, formerly Legal PR Chicago.

Unlike most directories-related panel sessions, which focus on tips for law firms to improve their submissions, the emphasis here is on how law firms can organize themselves internally to manage the increasingly demanding annual directories effort.

Here is the LPSC event description:

“With hundreds or even thousands of opportunities for law firms and lawyers to be ranked, awarded or recognized, nominations “season” now runs year-round. Participation requires huge investments by lawyers and law firm marketing departments, and striking the right balance of resource allocation for return can be challenging. Join LPSC over lunch on Thursday, April 14 when our panel will explore different models for managing efforts with publishers of legal rankings and awards, including staffing, insourcing and outsourcing, policy development, technology, measurement and the future of law firm rankings and awards.”

Kate Slaasted of Kirkland & Ellis will chair the session, which will also feature Mary Umsted, the rankings manager at Sidley & Austin.

Thirdly, “How Legal Purchasing is Impacted by Surveys, Rankings, & Directories” takes place at the Hilton New York Midtown hotel on May 4-5 2016.

Speakers are Ropes & Gray in-house directories manager, Lauren Hughes, and Catherine McGregor, who has worked at Chambers & Partners, Legalease (Legal 500), and Lawdragon.

Share the post "Legal Directories: Conference Season"

  • Facebook
  • LinkedIn
  • Twitter
  • Email

Filed Under: Legal Awards, Legal Directories, Legal Events, Legal Marketing, Legal Media, Legal Publishing, Legal Surveys Tagged With: Chambers & Partners, Law Firm Media Professionals, Legal Marketing Association, Super Lawyers

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

Contact me

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • Lawdragon 2024 Global 100 Leaders in Legal Strategy & Consulting
  • Abry Partners Takes Over Chambers & Partners From Inflexion
  • Improve Legal Directory Submissions With Active Sentences
  • Lawdragon Names World’s Top 100 Legal Consultants for 2022
  • New Private Equity Firm Comes in for Best Lawyers

Tags

Above The Law AccessSolicitor Acritas ALM American Lawyer Avvo Benchmark Awards Benchmark Litigation Best Lawyers Bloomberg British Legal Awards BTI Chambers & Partners Euromoney FindLaw FT Innovative Lawyers IFLR IFLR1000 Incisive Media International Law Office Internet Brands Law360 Law Business Research LawDingo Lawdragon Law Firm Media Professionals LawPath Lawyers.Com Legal 500 Legal Business Legalease Legal Marketing Association Legal Media Group Legal Week Lexis Nexis Lexpert Martindale-Hubbell National Law Journal Nolo Practical Law Company RSG Consulting Super Lawyers The Lawyer Thomson Reuters US News

Footer

Contact

lloyd@pearsoncomms.com

About

Legal industry communications consultant

Follow

  • LinkedIn
  • Twitter

Copyright © 2025 · Barlow Ridge Ltd · All Rights Reserved