A couple of months ago, I wrote a piece on Legal 500’s new client survey, and how it was nearing completion.
Well, now it’s been officially released.
Named the Client Intelligence Report 2015, the survey features feedback from 4,700 general counsel and in-house respondents in 120 countries, including 82% of the FTSE 100 and 80% of the Fortune 100.
In an announcement today, Legal 500 said that “respondents gave us approximately 2,000 hours of interview time to allow us to compile the largest ever legal survey.”
As law firms plow more energy and resources into competitive intelligence and client programs, they will find this impressive level of feedback and data helpful.
Plus the ability to filter the data by sector, country and region, and create customized reports.
Among the questions asked of the in-housers:
- What are the biggest challenges facing companies over the next 12 months?
- How do in-house teams demonstrate their value to the board?
- What can law firms improve in their service to clients?
- What do in-house lawyers believe to be the most important criteria when selecting a law firm?
Legal 500’s “Client Intelligence Unit” was set up in late 2014 to develop the company’s client survey business, and is led by Dominic Williams, formerly of FT Innovative Lawyers partner, RSG Consulting,
More than 10 dedicated research staff were hired, and they operate separately from the main Legal 500 directory research team.
I’m not sure of the precise details when it comes to access and pricing, but I assume the new survey is free for in-house readers, while private practice law firms and other users will have to pay a fee.
Legal 500 can no doubt tell you more.