Awards really are the new directories.
After teasing us for a while, Legal 500 has confirmed it is the latest entrant to the busy legal awards market.
— The Legal 500 (@thelegal500) August 19, 2013
— David Burgess (@DB_Legal500) August 23, 2013
Not long to go…..@thelegal500 #new
— David Burgess (@DB_Legal500) August 27, 2013
Starting with the UK, the awards, say the organizers, promise to “recognize not only the largest firms but also excellence in the regional market as well as the specialist firms.”
(Expect the format to be rolled out to the US and other markets in due course).
Shortlisted firms and lawyers, from private practice (solicitors and the bar) and in-house, are set to be announced on September 25 2013, the same day as the publication of the 2013 edition of The Legal 500 UK guide.
A week later, the final winners will be revealed.
Legal awards events are pretty formulaic.
So how will this be different?
Fortunately, they are a dream for legal marketers: No submissions. No black tie. No table sales.
So no cat and mouse with the sales rep trying to figure out if you’re going to win or not before committing.
Yes, there’s nothing to do – just sit back and hope your firm wins something.
That’s because the Legal 500 team will select the winners from the depths of its existing research – with no additional layer of submissions to wade through.
Awards recipients will be invited to a celebratory dinner where they can meet each other and network – a similar format to the annual Lawyer Hot 100 bash.
Legal awards are a crowded space but credit to Legal 500 for doing something a bit different.
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