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March 11, 2016

How Surveys, Rankings, & Directories Impact Legal Purchasing

IMG_6065Ropes & Gray in-house legal directories manager, Lauren Hughes, and Catherine McGregor, the editor of London-based GC Magazine, will lead a roundtable at the American Lawyer’s seventh annual Law Firm Marketing & Business Development Leadership Forum.

Taking place at the Hilton New York Midtown hotel on May 4-5 2016, the directories-themed session is called “How Legal Purchasing is Impacted by Your Approach to Surveys, Rankings, & Directories”.

Per the event literature:

Time consuming. An ego boost for the partners. A win for the marketing department. How do you view rankings, surveys, directories, and other Best of Lists? Whether your response falls into “love them!,” “necessary evil” or “ew” (or a little of each) join this roundtable to discuss:

How, if at all, awards impact legal purchasing decisions
Where your peers have found them helpful to business development goals
What questions to ask yourself when faced with a pile of surveys on one hand and a growing list of Other Projects on the other.”

Lauren Hughes joined Ropes & Gray from Legal 500 in 2015, where she was US editor, while Catherine McGregor worked at Chambers & Partners and Lawdragon prior to her current role as editor-in-chief, GC Magazine, and publishing director for Legal 500 (in-house).

Pictured: water tower, Madison Square Park, New York – taken by Lloyd Pearson, March 2016

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Filed Under: Legal Awards, Legal Directories, Legal Events, Legal Marketing, Legal Media, Legal Surveys Tagged With: American Lawyer

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

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