A group of law firm marketers and media relations executives are gathering in New York today to tackle the ongoing issue of survey overload, and whether the considerable investment in managing directories and rankings is worth the effort.
The session – Feeding the survey monster: your time, your attention, your sanity – forms part of the law firm marketing and business development leadership forum, a conference organized by ALM.
From the event blurb:
“Surveys, rankings, and recognitions demand a huge investment of time and energy.
In the arms race between law firms to achieve top rankings, CMOs and their staffs are struggling to define ROI on these efforts.
Join this frank discussion to hash out:
How much do rankings matter?
How much time should you invest in surveys?
Are there strategies for breaking the cycle?
Should we all “just say no,” like Nancy Reagan?”
The event, aimed at an audience of chief marketing officers, law firm business development executives, and media relations professionals, is held at the University Club in New York, and ran yesterday (May 19 2015) and today, May 20 2015.
The survey session speakers are Josh Peck from Duane Morris, Arielle Lapiano from Paul Hastings, and Shearman’s Richard Pinto.
All three are also involved in an initiative organized by the Law Firm Media Professionals Group to form a committee of law firm media relations executives to determine a collective response to the raft of industry surveys.
Follow the conference using #LawCMO15.
UPDATE
Some images from the event below:
It seems surveys, ratings etc really belong in the world of statistics and I’m sure we can all recall where Mark Twain put them-“lies, damn lies and statistics”