Titled “The Brave New World-Has Professional Services Marketing Finally Come of Age?”, bookings are now open for the 18th PSMG annual conference. This year’s …
Legal Marketing
Why Are Law Firm Directory Announcements So Dull?
Communicating your firm’s legal directories success is essential. After all, legal marketers spend a huge amount of time preparing submissions, setting up …
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Directories D-Day For US Legal Marketers
Today is arguably the busiest day in the U.S legal directories calendar. Legal marketers, fresh from the recent Chambers USA launch, face a double-barreled …
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A Dying Breed – The Handwritten Christmas Card
Like most people, the majority of the Christmas cards I receive from business associates are of the electronic variety. I don’t mind e-cards, some of them are …
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Why Are Lawyers Unresponsive?
Law is a service business. Although my job is to help lawyers market themselves, it’s only when you are the client yourself, you are reminded of the basic …