A Dying Breed – The Handwritten Christmas Card

Like most people, the majority of the Christmas cards I receive from business associates are of the electronic variety.

I don’t mind e-cards, some of them are quite clever, and I’d rather get an e-card than none at all.

But there’s still something about receiving a handwritten paper card.

It takes a certain amount of time, effort and thought, to get a card individually designed, write a personal message, put it in an envelope, and walk to the post office.

I have sent personal cards to my clients, contacts and associates this past few years, although I didn’t quite manage it this year.

Although there’s five days to go, my favorite Christmas card to date comes from Baker & McKenzie in Germany.

It’s a beautiful card with a raised felt texture finish, like an expensive wallpaper.

As you would expect from one of the world’s most global of law firms, the holiday greeting is translated into a multitude of languages.

A handwritten personal message inside.

And to cap it off, some elegant black and white pictures of the firm’s German offices.