Yes, it’s that time again. Even the slickest teams will hit a bump in the road during directories season, but advance planning will prevent the majority of …
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Legal Marketing
Cut the Fluff: Succeeding with Legal Directories in 2020
Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …
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How to Write Litigation Matter Descriptions
Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …
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New to Legal Directories? How to Send a Submission
For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, …
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Lawdragon Names Top 100 Legal Consultants 2019
I was delighted that the legal media company Lawdragon once again named me as one of the world’s top 100 legal consultants and strategists. This is the now …
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