• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Pearson Communications

Legal Directories Consultant

  • Services
  • Lloyd Pearson
  • Blog
  • Subscribe
  • Contact

February 18, 2014

APSMA Hong Kong Seminar Offers Legal Directories Insights

APSMA LogoThe Asia-Pacific Professional Services Marketing Association (APSMA), a membership organization for marketing and business development experts in the professional services sector, recently organized a legal directories session.

Called Legal Directories and League Tables – Maximizing Submissions and Utilizing Rankings, APSMA’s first event for 2014 featured Chambers & Partners’ Asia Pacific editor, and the research manager and head of sales for Mergermarket, Asia Pacific.

According to APSMA, the guests:

discussed their research processes and timings, the characteristics of a strong submission, how to prepare for the Chambers interviews and how Mergermarket advisor credits are calculated.”

The event took place on February 18 2014 at Allen & Overy’s offices in Hong Kong.

One of the attendees, Ming Li, a Hong Kong-based legal marketing executive, kindly shared with me some details of the discussion.

Ming has worked at a number of leading law firms in Hong Kong, such as Clyde & Co, Vinson & Elkins, Bird & Bird, White & Case, and Dentons, and has engaged with legal directories for many years:

Chambers Asia-Pacific editor Shi-Ning Koay, who was in Hong Kong for the launch of the Chambers Asia-Pacific Guide earlier that morning, spoke on the topic of “Getting the most out of working with the Chambers directories”, whilst Simon Anam, managing director – Asia Pacific, and Gerry Tee, research manager – Asia Pacific, both of Mergermarket, gave a brief presentation of the Mergermarket product and the submission process for its legal advisor league tables.

The Hong Kong seminar was streamed live in Singapore and was particularly timely given that research for the Chambers Asia Pacific 2015 guide is due to commence at the beginning of March 2014.

Shi-Ning Koay explained how Chambers used the Asia-Pacific regional submissions, and in a short Q&A session, confirmed that Chambers will not implement an online interview booking system yet.”

APSMA has 230 member firms, and a network of 2,000 individuals in Australia, New Zealand, Hong Kong, and Singapore.

As well as launching the latest edition of the Chambers Asia-Pacific directory, the Chambers teams was also in Hong Kong to present its annual Asia-Pacific awards.

Share the post "APSMA Hong Kong Seminar Offers Legal Directories Insights"

  • Facebook
  • LinkedIn
  • Twitter
  • Email

Filed Under: Legal Awards, Legal Directories, Legal Events, Legal Marketing Tagged With: Chambers & Partners, Mergermarket

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

Contact me

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Subscribe

Recent Posts

  • Improve Legal Directory Submissions With Active Sentences
  • Lawdragon Names World’s Top 100 Legal Consultants for 2022
  • New Private Equity Firm Comes in for Best Lawyers
  • Which Lawyers Shouldn’t Bother With Legal Directories?
  • Lawdragon – Top 100 Legal Consultants 2021

Tags

Above The Law AccessSolicitor ALM American Lawyer Avvo Benchmark Awards Benchmark Litigation Best Lawyers Bloomberg British Legal Awards BTI Chambers & Partners Euromoney FindLaw FT Innovative Lawyers IFLR IFLR1000 Incisive Media International Law Office Internet Brands Law360 Law Business Research LawDingo Lawdragon Law Firm Media Professionals LawPath Lawyers.Com Legal 500 Legal Business Legalease Legal Marketing Association Legal Media Group Legal Week Lexis Nexis Lexpert Martindale-Hubbell National Law Journal Nolo Practical Law Company RSG Consulting Super Lawyers The Lawyer Thomson Reuters US News Vault

Footer

Contact

lloyd@pearsoncomms.com
+44 1273 607 227

About

International legal directories consultant

Follow

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 · 393 Communications Ltd · All Rights Reserved