An interesting move in the legal marketing and media world.
Greenfield/Belser, the law firm branding agency, has joined forces with ALM, the publisher of the American Lawyer and various other legal titles, to develop a new marketing services product called Market Opps.
It’s sort of a full-service campaign package for law firms seeking to implement multi-channel marketing campaigns.
The packages include a range of marketing products and services such as competitive intelligence, research reports, blogs, email marketing, pitch books, publications, and brochures.
And the site’s design and language has a lively military theme.
Last year Greenfield/Belser put out a fascinating report on 25 Years of Legal Branding.
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