Acritas Survey Names Best Big Law Firm Brands

The research agency Acritas has published its annual survey of the leading law firm brands, with Baker & McKenzie taking top honors for the fourth year in a row.

To determine its “Sharplegal Global Elite Brand Index”, Acritas asked general counsel at companies around the world with revenues of at least $1 billion the following questions:

• The first law firms to come to mind
• The firms they feel most favorable towards
• The firms most considered for multi-jurisdictional deals
• The firms most considered for multi-jurisdictional litigation

Interviews were conducted across 55 countries between January and September 2013.

A number of firms were identified as “rapid risers” – with their brand strength increasing in recent years.

The gainers include Kirkland & Ellis, DLA Piper, King & Wood Mallesons, K&L Gates, and Gibson Dunn & Crutcher.

The top 10 brands:

1. Baker & McKenzie
2. Clifford Chance
3. Freshfields Bruckhaus Deringer
4. Linklaters
5. DLA Piper
6. Allen & Overy
7. Norton Rose Fulbright
8. Jones Day
9. Hogan Lovells
10. Herbert Smith Freehills

Click here to see the full list.

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(Pictured: Grey Street, Newcastle – the home of Acritas)