Some of the legal directories have responded to this trend, most notably Chambers & Partners when it started ranking legal networks a few years ago.
But legal networks are mostly made up of traditional law firms, not “alternative” legal services providers.
Now the legal research firm Acritas has produced its first ever ranking of the brand strength of the new wave of legal services providers.
Legal research giant Thomson Reuters comes out top, followed by the legal arms of accountancy firms, PwC, EY, and Deloitte, then Axiom in number five.
Acritas chief executive Lisa Hart Shepherd explains more about this new survey in the video below.
Acritas has developed this latest list – the Global Alternative Legal Brand Index – alongside its regular survey of law firm brands (known as the Global Elite Law Firm Brand Index), which has been published annually for the last eight years.
Both utilize a similar methodology: interviews with in-house counsel to find out which law firms first come to mind, along with those they most favored.
In the most recent law firm brand survey Baker McKenzie took the number one spot, some way ahead of the chasing pack, consisting of DLA Piper, Clifford Chance, Jones Day, and Norton Rose Fulbright.
For more on Acritas, read this interview.