I was interested and surprised to read that Yelp is the most popular and trusted lawyer website among consumers.
According to a recent survey by a Texas-based research company called Software Advice, which I read about on Larry Bodine’s blog, Yelp is the most commonly used site to search for attorney reviews online.
58% of respondents said Yelp was the first place they turn to for a lawyer, and 61% view Yelp as the most trustworthy source to search for lawyers online.
More broadly, 83% of cosumers said that they go to online review sites as a first step to find an attorney.
Software Advice received responses from 385 US adults.
For the unfamiliar, Yelp operates a leading online business review site.
Not just a legal site, Yelp contains reviews and ratings of restaurants, hotels, and businesses – pretty much anything that can be reviewed.
It started in the US, and has since expanded to various other countries around the world.
Clearly this is a consumer-focused survey – a multinational corporation won’t be turning to Yelp for a billion dollar bond issue anytime soon – but the results provide a window into the changing habits of online behavior, and the growing influence of online review sites.