I am uniquely placed in the market: I was a senior editor at a leading legal directory and have managed the directories in-house for top law firms in the U.S and U.K.
That experience has given me a a full-circle perspective and insight into the world of legal directories – vital in order to offer clients an effective consultancy service.
In the late 1990s I was part of the team that worked on the launch and development of Chambers Global, one of the leading international guidebooks.
It’s difficult to advise law firms unless you’ve been there and can appreciate the unique culture and pressures inside firms.
So I joined the leading international firm, Herbert Smith, in 2004. Based in London, I ran the press office, and worked on legal directories, communications, and media relations initiatives.
In 2006 I moved to White & Case in New York to manage the firm’s global directories program. Notably, I was the market’s first dedicated law firm directories manager. I wrote and managed hundreds of submissions covering the full range of legal directories, publications and surveys across the world.
After leaving White & Case, I spent six months working for Best Lawyers. I helped develop the Best Lawyers-US News Best Law Firms survey, and enhanced Best Lawyers’ relationships with law firms and the media in Europe following the company’s international expansion.
In 2008 I set up my consultancy to make the directories process smoother for law firms, and to help lawyers promote themselves to the growing number of legal rankings, listings, surveys and awards.
As well as legal directories, my professional interests are legal marketing, international and emerging legal markets, and the business of law.
Strong communications are central to my way of working, and I pride myself on a high level of responsiveness.
In practical terms, this means that if you call me, I will pick up the phone, or call you back quickly.
If you email me with a query, I’ll respond quickly – whatever the time. I am accessible and work across multiple international time zones.
If I say I’ll do something, I will do it. I meet deadlines, and I keep clients informed and up to date.
I am a dependable, reliable and effective partner for your law firm.