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May 8, 2014

The Best Brands in The Legal Sector

Campbells SoupThe BTI consultancy has released its latest survey of the best brands in the legal sector.

Rated by corporate counsel, the podium places went to Skadden (top three years in a row), Kirkland & Ellis, and Latham & Watkins.

The following firms featured again this year after scoring best on brand indicators: Baker & McKenzie, DLA Piper, Gibson, Dunn & Crutcher, Hogan Lovells, Jones Day, Mayer Brown, McGuireWoods, Morgan Lewis, Morrison & Foerster, Norton Rose Fulbright, Reed Smith, Seyfarth Shaw, Sidley Austin, Sullivan & Cromwell, and Wachtell Lipton.

While the following were newly added to the list this year: Alston & Bird, Faegre Baker & Daniels, Foley & Lardner, Greenberg Traurig, Jenner & Block, K&L Gates, Littler Mendelson and McDermott Will & Emery.

The full report is available to buy from BTI, which interviewed 300 chief legal officers and general counsel at Fortune 1000 companies and large organizations.

Above The Law made a comparison between the BTI findings and a similar study by Acritas earlier this year that listed the top three law firm brands as Skadden Arps, Jones Day, and Kirkland & Ellis.

As ATL noted, Skadden and Kirkland made the top three on both lists.

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Filed Under: Legal Directories, Legal Marketing, Legal Surveys Tagged With: BTI

By Lloyd Pearson

Legal directories consultant serving law firms worldwide.

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