Put the kettle on, this is going to be a long one. In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much …
Euromoney
An Introduction to Legal Directories
I recently contributed an article to the 2018 edition of a publication called Leaders in Legal Business. The piece is an introduction and broad overview of …
2017 Review – Legal Directories & Media
How Important Are Directories? For some clients, quite important. One bank insisted that its customers use only firms highly rated by the …
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Legal Directories & Media: 2016 Review
Survey Overload? After last year’s howl at survey overload, some legal marketers got together in 2016 to see if they could establish collective …
LMA, LFMP Embark on Directories & Submissions Survey
Two industry groups that represent the legal marketing industry – the Legal Marketing Association and Law Firm Media Professionals – have embarked upon a …
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