Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …
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Chambers & Partners
How to Write Litigation Matter Descriptions
Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …
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New to Legal Directories? How to Send a Submission
For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, …
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Should Law Firms Pay for Legal Directory Profiles?
Legal marketers have been hit with increases in the cost of their Chambers profiles recently – the effect of new ownership at the publisher starting to …
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Legal Directories & Media: 2018 Review
Put the kettle on, this is going to be a long one. In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much …