The online legal directory, Access Solicitor, has joined up with the University of Westminster Law School (pictured) to develop a new algorithm technology that will recommend the best lawyer for a customer’s needs.
The idea is that lawyers will only hear from the best possible matches and, crucially, people who are most likely to engage paid-for legal services.
Warren Smith, AccessSolicitor.com’s founder and chief executive, commented:
“This technology goes to the very heart of what AccessSolicitor.com does. It will allow us to deliver our promise to both lawyers and consumers – to provide a high-quality match that is beneficial to everyone.
The legal profession is undergoing radical change. The vast advancements in technology in the last two decades have impacted all aspects of our lives, and yet in the legal profession, many are still grappling with how best to use them to their advantage: to better manage, serve and retain existing clients, and to win new ones.”
Under the partnership, the University of Westminster Law School will analyze academic research on how and why consumers and small businesses select lawyers.
AccessSolicitor will then use that research to develop the algorithm formula.
The first version of the algorithm is scheduled for early 2014.
AccessSolicitor currently features almost 13,000 UK-based legal professionals.
As well as solicitors, the site lists direct access barristers, legal executives, licensed conveyancers, and probate practitioners.
In August 2013, the site underwent a makeover and relaunched with a new design.