Later I became editor of Chambers Global, and worked extensively on the early editions of Chambers USA and Chambers UK.

Then in 2004 I joined the leading international firm Herbert Smith, where I ran the firm’s press office, and worked on a range of communications and media relations initiatives.

In 2006 I moved from London to New York to launch and manage the global directories program for international firm White & Case, the first role of its kind at any law firm in the world.

After leaving White & Case, I spent six months working for Best Lawyers, helping to develop the Best Lawyers-US News Best Law Firms survey, and enhancing Best Lawyers’ relationships in Europe.

Returning to the UK, I set up a consultancy business in 2008 to help law firms engage successfully with the growing number of legal publications such as directories, surveys, awards, and rankings.

My Approach

I love working with law firms around the world, interviewing lawyers, and figuring out the best way to highlight their practices.

Firms tell me I am good at drawing out their strengths and presenting them in a positive way.

That means trying to avoid “marketing speak”, understanding the substance of what lawyers do, and writing in a concise way which is easy to understand and makes an impact.

My business is just myself, so clients work with me.

I am accessible, respond quickly, and work across multiple time zones.