Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …
[Read more...] about Cut the Fluff: Succeeding with Legal Directories in 2020
Law Firm Communications Consultant
Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal …
[Read more...] about Cut the Fluff: Succeeding with Legal Directories in 2020
Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing …
[Read more...] about How to Write Litigation Matter Descriptions
For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, …
[Read more...] about New to Legal Directories? How to Send a Submission
Legal marketers have been hit with increases in the cost of their Chambers profiles recently – the effect of new ownership at the publisher starting to …
[Read more...] about Should Law Firms Pay for Legal Directory Profiles?
Put the kettle on, this is going to be a long one. In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much …