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July 2, 2013

Legal Directory Interviews: A Comprehensive Guide

Frost Nixon

A good performance in a legal directory interview can make a difference to how the directories perceive your firm, which in combination with other factors, can help to influence the rankings.

On the flipside, a poor interview can weaken the otherwise good work that has gone into the submission and other aspects of the directories process.

This 20-page advisory covers everything to do with legal directory interviews.

Among other things, we discuss:

  • The purpose of directory interviews
  • What directories look for
  • How different directories approach interviews
  • When to schedule a directory interview
  • The interview process
  • Which attorneys should represent the practice
  • Should marketing be on the call
  • Preparing attorney interviewees
  • What they can expect
  • Interview structure
  • Suggested interview approaches
  • Confidentiality/attribution
  • Pushing for a higher ranking
  • Post-interview follow-up

If you work in a law firm and would like a copy, please contact me or click here for more on how to access my library of legal directories resources.

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Filed Under: Legal Directories

By Lloyd Pearson

Legal marketing and directories consultant serving law firms worldwide.

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