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August 28, 2013

Legal 500 Joins The Legal Awards Party

CelebrationAwards really are the new directories.

After teasing us for a while, Legal 500 has confirmed it is the latest entrant to the busy legal awards market.

7 days to go……@legal500 #new

— The Legal 500 (@thelegal500) August 19, 2013

4 days to go……@legal500 #new

— David Burgess (@DB_Legal500) August 23, 2013

Not long to go…..@thelegal500 #new

— David Burgess (@DB_Legal500) August 27, 2013

Starting with the UK, the awards, say the organizers, promise to “recognize not only the largest firms but also excellence in the regional market as well as the specialist firms.”

(Expect the format to be rolled out to the US and other markets in due course).

Shortlisted firms and lawyers, from private practice (solicitors and the bar) and in-house, are set to be announced on September 25 2013, the same day as the publication of the 2013 edition of The Legal 500 UK guide.

A week later, the final winners will be revealed.

Legal awards events are pretty formulaic.

So how will this be different?

Fortunately, they are a dream for legal marketers: No submissions.  No black tie.  No table sales.

So no cat and mouse with the sales rep trying to figure out if you’re going to win or not before committing.

Yes, there’s nothing to do – just sit back and hope your firm wins something.

That’s because the Legal 500 team will select the winners from the depths of its existing research – with no additional layer of submissions to wade through.

Awards recipients will be invited to a celebratory dinner where they can meet each other and network – a similar format to the annual Lawyer Hot 100 bash.

Legal awards are a crowded space but credit to Legal 500 for doing something a bit different.

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Filed Under: Legal Awards Tagged With: Legal 500

By Lloyd Pearson

Legal marketing and directories consultant serving law firms worldwide.

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Reader Interactions

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  1. Legal 500 UK 2014 Now Out - 393 Communications says:
    September 25, 2013 at 1:05 am

    […] One development this year is the simultaneous release of shortlisted firms and lawyers for Legal 500’s first UK awards. […]

    Reply
  2. Legal 500 Canada 2013 Now Live - 393 Communications says:
    October 7, 2013 at 1:43 pm

    […] And in case you missed it, the Legal 500 recently held its first ever UK awards. […]

    Reply
  3. Legal 500 Publishes First Ever US Awards Winners - 393 Communications says:
    July 3, 2014 at 11:33 am

    […] Legal 500 made its legal awards debut in August 2013 with its first set of UK […]

    Reply

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