Legal media company Lawdragon recently launched Lawdragon Press, a new service that provides personalized content to law firms, public relations teams and other service providers to the legal industry.
Reflecting the content marketing craze, the product aims to support organizations looking to enhance their digital brands.
“Lawdragon Press offers one-stop content creation and distribution to the audience law firms and attorneys want to reach,” said Lawdragon CEO Katrina Dewey.
Among the core products are attorney profiles on Lawdragon.com, a Lawdragon roundtable event, promotional packages for news items, and web design.
Lawdragon was formed by Katrina Dewey in 2005 in Los Angeles.
One of Lawdragon’s flagship products is the Lawdragon 500, a list of 500 leading lawyers in different areas of practice.
Unlike some other legal surveys and directories, Lawdragon 500 adopted a features-led approach, using stylish photography and well-written profiles to give the lists a magazine-style appearance.
In 2014, the company released the Insight Guides, a series of publications featuring practice and industry-focused rankings and analysis.
Lawdragon has also recently launched Lawdragon Campus, a new website that provides better information on legal education for consumers.