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April 16, 2013

Celebrities: The New Legal Directories?

Alan Sugar Stella English

Credit to legal journalist Alex Aldridge of Legal Cheek for this one.

The ever eagle-eyed hack spotted that British businessman Alan Sugar had offered lawyer recommendations to his three million Twitter followers.

In a post titled “Who Needs Chambers & Partners When You’ve Got Sir Alan?”, the irreverent legal blog speculated that celebrities could use their platforms to mount a challenge to the established legal directories.

Chambers responded, saying that the Legal Cheek’s headline should have read:

“Insightful tweet from Lord Sugar highlights usefulness of and need for directories”

@legalcheek @chambersguides @legalcheek We prefer “Insightful tweet from @lord_sugar highlights usefulness of and need for directories”

— ChambersStudentGuide (@chambersstudent) April 15, 2013

And Legal 500 went on to offer the multi-millionaire a research job.

@lord_sugar If you want a job as a researcher, you should just ask! @legalcheek @chambersguides

— The Legal 500 (@thelegal500) April 15, 2013

Sugar has been in the news recently after winning an employment tribunal claim against a former winner of his “Apprentice” talent show (pictured) – and was keen to let his fans know of the good job done by his barrister Seamus Sweeney of Park Lane Plowden.

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Filed Under: Legal Directories Tagged With: Chambers & Partners, Legal 500

By Lloyd Pearson

Legal marketing and directories consultant serving law firms worldwide.

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