The ever eagle-eyed hack spotted that British businessman Alan Sugar had offered lawyer recommendations to his three million Twitter followers.
In a post titled “Who Needs Chambers & Partners When You’ve Got Sir Alan?”, the irreverent legal blog speculated that celebrities could use their platforms to mount a challenge to the established legal directories.
Chambers responded, saying that the Legal Cheek’s headline should have read:
“Insightful tweet from Lord Sugar highlights usefulness of and need for directories”
— ChambersStudentGuide (@chambersstudent) April 15, 2013
And Legal 500 went on to offer the multi-millionaire a research job.
— The Legal 500 (@thelegal500) April 15, 2013
Sugar has been in the news recently after winning an employment tribunal claim against a former winner of his “Apprentice” talent show (pictured) – and was keen to let his fans know of the good job done by his barrister Seamus Sweeney of Park Lane Plowden.