The Silicon Valley intellectual property partner and architect of a series of creative video tutorials has turned his hand to audio for his latest venture.
Richard Hsu, who works out of Shearman & Sterling’s Palo Alto office, has launched a new initiative called Hsu Untied (pronounced “Shoe Untied”) in which he interviews general counsel at leading corporations about their hobbies and out-of-work interests.
The aim, said Richard, is to reveal the human side behind lawyers and the legal profession.
“What I really enjoy is that people I interview really have a good time talking about their hobbies. When someone is passionate about a hobby, I find they naturally have a good time talking about it.”
Richard told me that he was inspired by a former colleague at the Venture Law Group colleague, David Hornik, who is now a venture capitalist at August Capital and has a podcast series called VentureCast.
“My childhood dream was to be Charlie Rose.”
Hsu’s first guest was Robert Lattuga, the general counsel of LeapFrog Enterprises, who talks of his woodworking hobby.
The next interviewee, just released today, is bestselling author Daniel Pink.
Most of the audio interviews are around ten minutes long, and Richard has another 15 already done that he plans to release gradually on his site.
We can expect to hear from skydivers, basketball coaches, and magicians, among others.
Richard’s earlier video series had an educational angle by explaining the basics of intellectual property.
They featured his daughter (who also designed the “Hsu Untied” logo), and caught the eye of the legal and marketing community for their imaginative design and creative presentation.
Richard started his blog in 2011 at the domain, hsutube.com, a play on YouTube using his last name.