The Asia-Pacific Professional Services Marketing Association (APSMA), a membership organization for marketing and business development experts in the professional services sector, recently organized a legal directories session.
Called Legal Directories and League Tables – Maximizing Submissions and Utilizing Rankings, APSMA’s first event for 2014 featured Chambers & Partners’ Asia Pacific editor, and the research manager and head of sales for Mergermarket, Asia Pacific.
According to APSMA, the guests:
discussed their research processes and timings, the characteristics of a strong submission, how to prepare for the Chambers interviews and how Mergermarket advisor credits are calculated.”
The event took place on February 18 2014 at Allen & Overy’s offices in Hong Kong.
One of the attendees, Ming Li, a Hong Kong-based legal marketing executive, kindly shared with me some details of the discussion.
Ming has worked at a number of leading law firms in Hong Kong, such as Clyde & Co, Vinson & Elkins, Bird & Bird, White & Case, and Dentons, and has engaged with legal directories for many years:
Chambers Asia-Pacific editor Shi-Ning Koay, who was in Hong Kong for the launch of the Chambers Asia-Pacific Guide earlier that morning, spoke on the topic of “Getting the most out of working with the Chambers directories”, whilst Simon Anam, managing director – Asia Pacific, and Gerry Tee, research manager – Asia Pacific, both of Mergermarket, gave a brief presentation of the Mergermarket product and the submission process for its legal advisor league tables.
The Hong Kong seminar was streamed live in Singapore and was particularly timely given that research for the Chambers Asia Pacific 2015 guide is due to commence at the beginning of March 2014.
Shi-Ning Koay explained how Chambers used the Asia-Pacific regional submissions, and in a short Q&A session, confirmed that Chambers will not implement an online interview booking system yet.”
APSMA has 230 member firms, and a network of 2,000 individuals in Australia, New Zealand, Hong Kong, and Singapore.