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October 8, 2013

Acritas Survey Names Best Big Law Firm Brands

Grey Street NewcastleThe research agency Acritas has published its annual survey of the leading law firm brands, with Baker & McKenzie taking top honors for the fourth year in a row.

To determine its “Sharplegal Global Elite Brand Index”, Acritas asked general counsel at companies around the world with revenues of at least $1 billion the following questions:

  • The first law firms to come to mind
  • The firms they feel most favorable towards
  • The firms most considered for multi-jurisdictional deals
  • The firms most considered for multi-jurisdictional litigation

Interviews were conducted across 55 countries between January and September 2013.

A number of firms were identified as “rapid risers” – with their brand strength increasing in recent years.

The gainers include Kirkland & Ellis, DLA Piper, King & Wood Mallesons, K&L Gates, and Gibson Dunn & Crutcher.

The top 10 brands:

  1. Baker & McKenzie
  2. Clifford Chance
  3. Freshfields Bruckhaus Deringer
  4. Linklaters
  5. DLA Piper
  6. Allen & Overy
  7. Norton Rose Fulbright
  8. Jones Day
  9. Hogan Lovells
  10. Herbert Smith Freehills

Click here to see the full list.

More from Lawyers Weekly, Global Legal Post, the American Lawyer, and Above The Law.

(Pictured: Grey Street, Newcastle – the home of Acritas)

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Filed Under: Legal Surveys Tagged With: Acritas

By Lloyd Pearson

Legal marketing and directories consultant serving law firms worldwide.

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